August 6, 2017 · 5 min read
Prioritize your way to greater success.
August 6, 2017
What is the single most powerful tool you can have in business? Networking. The power of networking is one that many companies completely overlook and invest little to no resources in. That means if you’re reading this, you’re already ahead of the game.
“Business communication skills are routinely ignored and we don’t think about what to write/say until we’re in the moment and need to perform.” Says networking expert Danny Rubin. This is a surprising overlook considering it’s common business knowledge that we are only as strong as our network.
By failing to invest in your networking skills as a company, you are missing out on a goldmine of opportunity. This is one skill that you do not want to neglect.
Rubin says networking is the single most valuable skill you can teach your employees. “Teach your teams how to network, and it will help the company develop new partnerships and relationships. And that means more $$$ on the bottom line” he said. “You can’t run a business in a silo… You need a network that’s looking out for your best interests and vice versa. Networking will make that happen.”
Now, “networking” is a broad term that can refer to anything from classic networking events to driving new business through emails. Since this covers such a vast and intangible set of skills, how can you possibly teach this to your employees?
Rubin, who has professionally counseled thousands on networking skills says writing and communicating well are like any other acquired skills; they must be honed day after day through steady practice. It will take time to become a master networker, but there are some surefire ways to improve starting today.
Learn about other people and their passions before you start talking about yourself.
In follow-up correspondence (ex: email) after a networking meeting, include a key detail from the conversation that stood out to you. It will prove you value what the other person had to say.
The 6 most powerful words in networking are WHO, WHAT, WHEN, WHERE, WHY AND HOW. Be the person asking the questions and the other person will come to respect you more.
Read more tips on Danny’s blog, or book him to come educate your employees with his workshop How to Network Like a Pro