Articulate Your Why
For yourself, your company, and your audience
Marissa Feinberg
60 minutes
Improve communication
Develop leadership
Fun and bonding
Inspiration and motivation
Mindfulness and meditation
Effective marketing
Boost creativity
Develop empathy
Out of the box activities
Storytelling and presentation skills
OVERVIEW

Join this program to “Articulate Your Why — for Yourself, Your Brand, and Your Audience.” Learn communication processes and tools to align with your brand’s story, craft your personal narrative, or pitch different audiences. Leave this program with messaging you can integrate across your marketing: decks, elevator pitches, email campaigns, landing pages, LinkedIn bios, sales pitches, social media, and more.

I recently shared this method with companies in NYU’s startAD accelerator to support entrepreneur pitches, NYU Tandon School of Engineering for product-market fit, and WE NYC for brands connecting to different audiences. I love supporting teams to translate their vision into a story that resonates and aligns with their values!

Ultimately, Articulating your Why is the foundation for solid storytelling. A stronger story will empower your brand to better connect with your audience. Finding your personal Why will make you feel more connected to your work, elevating your inspiration. Inspired audiences will be more likely to engage.

BENEFITS

Whether you are a natural champion of ideas and organizations you love, or you are looking for a fresh perspective, this is a simple formula to support your inspiring storytelling. When we believe in something or someone, we become their best champion because we are inspired to share their narrative. When we unlock the right message, our ability to create even more champions is endless.

“I found an immediate value return in Marissa’s Why discovery work. Marissa’s questions made easy for me to contemplate and articulate my values, digging deep to capture my inner Whys. Seeing the parallels between my own Why, my company’s Why, and my customer’s Why, was fascinating and enlightening — I always felt the connection, though this reinforced the relationship. Marissa worked with me to tie these pieces together into a cohesive story that resonates. I even used the results of our session in conversations with two clients very next day!” 

GREG IORIO, FOUNDER, CONDOR CONSULTING

WHAT TO EXPECT

INTRO to “Articulate Your Why” and speaker background

CASE STUDIES & EXAMPLES – See Articulate Your Why at work, showing how integrating your Whys across your storytelling brings exceptional results.

YOUR PERSONAL WHY – “There’s something that makes him/her tick,” is what we think when we interact with a passionate person. Inspired people attract others to be part of their vision and story. Through guided exercises, learn to articulate your personal Why and stay connected to it.

YOUR BRAND’S WHY – Knowing and articulating your brand’s purpose is critical. Whether you already have a strong brand story and simply want to connect it personally, or you could use a brand story refresh, this part of the workshop will support your storytelling. 

YOUR AUDIENCE’S WHY – How are your audience’s Whys aligned with yours? How can you best connect your story to your audience? We will map audiences and their respective Whys that you can use to practice in storytelling with empathy.

HACK YOUR WHYS EXERCISE – Participants are given a limited amount of time to hack all three whys, using their instincts to write down the first things that come to mind.

AUDIENCE SHARE + WRAP – Feinberg supports teams in real-time with a virtual whiteboard, and all team members walk away with their new, inspired messaging.

REQUIREMENTS

Required from you: the ability to play video with audio

REVIEWS

"I found an immediate value return in Marissa's Why discovery work. Marissa's questions made easy for me to contemplate and articulate my values, digging deep to capture my inner Whys. Seeing the parallels between my own Why, my company's Why, and my customer’s Why, was fascinating and enlightening — I always felt the connection, though this reinforced the relationship. Marissa worked with me to tie these pieces together into a cohesive story that resonates. I even used the results of our session in conversations with two clients very next day!"

GREG IORIO, FOUNDER, CONDOR CONSULTING

“As an entrepreneur, this exercise is helpful because storytelling is empowering. Improving my storytelling makes it easier to talk about my organization and be confident — I get good feedback, and people are encouraging. It was a good opportunity to practice my pitch. Every time I share my story, I meet an increasing number of important people who are knowledgeable, enthusiastic, or have connections which will result in greater connections for fundraising and building a community to drive us forward.”

Kota Alliance's Jaana Rehnström (social entrepreneur)

“By answering questions about my personal Why, brand Why and audience Why, I had an ‘aha’ moment: I realized my personal story is very interesting, and it supported me to share and better connect with clients, and also inspired me to redesign my site to one that deeply resonates. Marissa also pointed out that I wrote ‘design is love.’ I’ve been saying it for years! Now ‘design is love’ has become my new Why mantra! The rest—the how, what, and if—followed easily. I originally came to Marissa when I wanted to rebrand my company—I decided to make my Why, ‘Design Is Love,’ my brand’s new name.”

Sachiko Uozumi, Design is Love