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How to Write Better Content

How the basics of improv can help you write warm, friendly copy

Provided by:
Jillian Richardson

New York

1.5 hours

Speakizi price: $650

No additional fees!

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About this activity

People are generally afraid of thinking on their feet, getting out of the box, and spiders. This workshop combines two of those things. Hint: it’s not spiders.

In 60 minutes, your team will learn how the basic principles of improv can help them write warm, friendly copy. The experience can be customized to fit whatever type of writing needs the most work, whether that’s email, blog posts, or newsletters. Top takeaways include how to: think of oodles of ideas, get into a creative space, and murder your darlings. (Sorry–– we hate that saying, too.)

About Jillian

Jillian is trapped in the Speakizi office. Please send help.

Just kidding. She’s a funny person with six years of brand copywriting and improv experience. She's also not being held captive right now. Her passion is helping people communicate their message in a way that's unforgettable and fun!

Jillian creates content that makes readers smile. She’s been a freelancer for over five years, and has clients like Intel, Time Inc., Moo, and Percolate. She's also the founder and producer of Hustle Fest, a career fair for freelancers in New York.

Jillian provides clear and humorous copy with quick turnaround times. She is always able to adopt the brand’s tone of voice while staying on message, no matter what form the content takes. She’s been a valuable resource!

Alex Maddalena, MOO Content Editor

What to expect
  1. YOUR GOALS
    How would you like to write? Jillian will explain what gains participants can expect to take away by incorporating improv into their writing.
  2. WHY IMPROV?
    How does improv even relate to writing?! Understand the principles of improv and start seeing the writing process with fresh eyes!
  3. GAMES
    Go through a series of classic improv exercises aimed at getting participants to embrace their creativity and flexibility.
  4. WRITING EXERCISES
    Participants will practice what they’ve learned with some improv-tastic writing exercises.
Great for...
  • Enjoy writing
  • Write more creatively
  • Laugh with your colleagues
  • Embrace editing (no, really!)
  • Invite change
You'll need to provide
  • A notebook and pen
  • Enough space to position chairs in a circle.
  • A projector and a Mac dongle.
Speaker will provide
  • Handouts
  • Direction and support
Reviews
  • Alex Maddalena

    MOO Content Editor

    July 2017

    Jillian provides clear and humorous copy with quick turnaround times. She is always able to adopt the brand’s tone of voice while staying on message, no matter what form the content takes. She’s been a valuable resource!

  • Michael Owusu-Afriyie

    July 2017

    Jillian is a god. She was great to work with and the quality of content produced exceeded our expectations by far. Her communication was amazing and we are excited to work with her again in the future!

  • Matt McDonald

    Senior Producer at Triple Threat TV

    February 2017

    From day one, Jillian delivered on her potential with a unique combination of enthusiasm, skills and eagerness to learn, which set her apart. She has a sharp sense of intuition; knowing when to ask questions, when to take notes, and when to take charge. In other words, she’s a joy to be around and she’s worth investing in. Jillian is whip-smart and grows with every opportunity she takes. I can assure you that you’ll want to meet Jillian Richardson. I’m sure glad that I did.

Check availability

Speakizi price: $650

No additional fees!